This network brings the power of retail media to the business market by offering advertising campaigns to hospitality professionals. Both existing partners of Bidfood and external advertisers can effectively reach these professionals during the purchasing process, both online and offline.
Campaigns with value through the use of data
Data is the driving force behind effective campaigns at BMS. With the right data and insights in the Bidfood network, brands reach their target audience at the right moment. This increases visibility, creates value, and offers hospitality professionals more relevant and personalized offers and advice.
Manage campaigns yourself via the self-service platform
In addition, Bidfood utilizes the self-service platform Streaem, taking a new step in digital advertising. It allows advertisers to independently purchase, optimize, and evaluate online advertising positions, such as sponsored products and display ads. This offers flexibility and control over the execution, timing, and content of campaigns. Additionally, advertisers have direct insight into the results.
"With BMS, we offer a way to advertise specifically in foodservice or to add this target group to the media mix," says Wieteke Lankhaar, Head of Digital & Marketing at Bidfood Netherlands. "We combine data, technology, and reach – similar to retail media, but specifically for the business market to reach the hospitality professional. With the introduction of BMS, we are taking an important step in the further digitalization of foodservice."
