In a conversation with Koen, (then) managing director of HP Benelux, we learned how HP made hardware security a core strategy early on with the Wolf Security program. Not only by detecting attacks but by isolating and resolving them directly at the device level – without loss of productivity. For organizations, this means: less downtime, more control over compliance, and a solid foundation for hybrid work models.

In the article, we dive into HP's comprehensive approach. From physical security to real-time monitoring via the Workforce Experience Platform (WXP) – everything revolves around visibility, predictability, and trust. AI is also prominently featured. More and more employees are using generative tools, often without oversight. HP responds with local AI solutions, where sensitive data remains on-premise, supported by powerful AI hardware and tools like the HP AI Companion.

Van Beneden puts it sharply: 'Privacy and sustainability are no longer mere conditions – they are strategic pillars. Technology deserves a seat at the executive table.'

HP and security: a complete picture

Koen shows that HP thinks of everything. The classic scenario – a simply stolen laptop – is also addressed. Thanks to hardware encryption and tools like HP Protect & Trace, such an incident does not become a data breach. And with the rise of regulations like NIS2 and the Cyber Resilience Act, HP demonstrates how security is not a separate obligation, but an ongoing process that keeps organizations agile and compliant.

The full interview can be read in Baaz October 2025. Buy it now online, or take a subscription and never miss an edition again!