Reimagine the masters
The campaign transforms the Netherlands into a digital studio. Participants choose a masterpiece from the Rijksmuseum's digital collection and use AI to 'remix' the work. Whether it's changing the style, the era, the emotion, or the subject: the question is simply: 'What could this masterpiece be today?'.
From Pixel to public
The stakes are high. The winning artworks are not limited to the small screen:
- The street as a gallery: The 5 finalists will see their work displayed on more than 3,000 digital billboards via Artcrush throughout the Netherlands, introducing their work to the entire country.
- Own exhibition: The ultimate winner will receive an exclusive exhibition at the Rijksmuseum for one evening.
- Prize package: In addition to the exhibition, participants have a chance to win the new Google Pixel 10 Pro, €1,000 in prize money, tickets to the Rijksmuseum, and access to the exclusive Artcrush community.
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Innovation and connectivity
This collaboration emphasizes the power of connectivity and creativity. KPN provides the fast connection needed to create 'on the go'. Creator Noor de Groot further strengthens the campaign and inspires her followers to participate in the competition. The campaign shows how the new Google Pixel 10 series and Google's generative AI tools raise the bar for mobile AI creation. The competition offers participants the chance to win their own Google Pixel 10 Pro.
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The winners will be announced later in March during an exclusive event at the Rijksmuseum.
For more information and participation, go to: https://www.kpn.com/google-kunst.
