In this edition of Baaz, we speak with writer and PhD candidate Juri Hoedemakers, who delves into an age-old yet surprisingly relevant phenomenon: the court jester. In the past, he was the only one who looked the king in the eye and held up a mirror to him with humor and sharpness. Today, that role is back: the 'profnar' is infiltrating modern organizations. Not for laughs, but for the much-needed reflection.
Hoedemakers argues that reflection is not a luxury, but a necessity for sustainable leadership. Especially in times when narcissistic leadership, management bubbles, and superficial validation via social media are rampant. 'The jester made the king look in the mirror,' he states. 'Without that reflection, leadership loses its feelers and ultimately its credibility.'
In the article, we explore why modern leaders benefit from an independent voice within their organization – someone who stands outside the hierarchy but still has access to the highest level. And why humor, relativity, and dissent may be the most important tools in every leader's toolbox.
From court jester to profnar
The modern court jester, or 'profnar', serves as a confidant, sounding board, and reality check. Not to undermine power, but precisely to keep it accountable. Organizations like AFAS are already consciously utilizing this role; internationally, there are now hundreds of active profnars.
Read the full interview in Baaz October 2025 and discover how the court jester is reclaiming his place in the heart of organizations: as an ally of reflection, healthy leadership, and future-proof entrepreneurship. Never miss an edition again? Take a subscription!
