In the financial year 2025, woom sold no less than 390,000 bicycles and 140,000 bicycle helmets. This generated a revenue of approximately 149 million euros. Already in July, the company broke the 100 million euro mark, three months earlier than in 2024. By September, woom had already matched the total annual revenue of the previous year. Even in a volatile market, the brand continued to gain market share.
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International growth
In the Benelux, woom's revenue grew by 17% in 2025. At the same time, the search volume for the brand on Google increased by 24% in the Netherlands, 15% in Belgium, and 5% in Luxembourg.
Also outside the Benelux, woom posted strong figures. Germany, Austria, and Switzerland grew together by 21%. In Northern Europe, revenue increased by 101%, and in the United Kingdom even by 120%.
The growth can partly be attributed to expanding into new product categories. In October 2025, the launch of the woom WOW took place, a self-balancing balance bike for toddlers from 9 months old. With this, the company also takes its first steps into the toy market. In just a few months, more than 15,000 children experienced their first moments on two wheels with the woom WOW.
'2025 was an exceptional year for woom,' says Bernd Hake, CEO of woom. 'We allowed more children than ever to discover the joy of cycling. That growth in a challenging market is thanks to our innovative products, the commitment of our team, and the trust of families worldwide. With products like the woom WOW, we guide children in their very first moments on two wheels. We are proud of what we achieved, but we are also looking ahead. It remains our ambition to reshape mobility for the next generation.'
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Outlook for 2026
For woom, 2026 will focus on targeted growth and further innovation. The company aims to strengthen its market leadership in Germany, Austria, and Switzerland while further expanding its position in the UK, the Benelux, and Northern Europe. A new leadership team is explicitly focusing on the American market. In terms of products, woom plans new launches in the Benelux in 2026, focusing on child-friendly e-mobility and an extensive range of accessories.
Interview opportunities
CEO Bernd Hake is happy to explain the figures for 2025, as well as the global growth strategy and the evolution of woom from scale-up to international premium market player.
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