Annemarie van Merrienboer has been appointed as Brand Director Jeep Netherlands. With this step, the brand is clearly focusing on further development within the Dutch market, where brand experience, positioning, and commercial strength are central.

Van Merrienboer brings extensive experience from the automotive sector. Since December 2022, she has been active as Brand Director for FIAT and Abarth in the Netherlands. In that role, she was responsible for sales, marketing, quality, and financial performance, among other things. She also served as the point of contact for stakeholders and led the Dutch organization and dealer network.

Her career has a solid foundation with major players in the sector. Previously, she held various positions at General Motors, Opel Netherlands, and Groupe PSA. There, she worked as a communications manager, Product & Pricing Manager, and Marketing Manager. In these roles, the focus was on brand positioning, product strategy, and digital development.

With this background, Van Merrienboer has a combination of strategic insight and operational experience. This mix should help Jeep further expand its position in the Netherlands and better respond to a rapidly changing market.