Flea market popular, festivals less in demand
The traditional flea market remains the most popular activity on King's Day: 35.8% of the Dutch visit it. A day in the city (30.8%) or a terrace (25.4%) are also popular activities. Festivals attract only a small group (6.6%). Notably, 28% indicate that they do not celebrate King's Day at all. Many respondents choose a relaxed day at home, often with friends or family, a drink, and classic treats like tompouce.
Little need for new orange items
The majority of the Dutch do not make new purchases for King's Day. Only 16% buy special orange clothing or accessories, while 84% use existing items. Spending also remains limited: nearly 70% spend nothing at all, and only a small group spends more than €25. Discounts and online offers have little influence on purchasing behavior around King's Day. Only 17% of the Dutch take advantage of this, compared to 83% who do not. This indicates that convenience, existing items, and personal preference are more important than offers.
Conviviality over exuberance
The conclusion of the research is clear: for most Dutch people, King's Day is not about big parties or purchases, but about conviviality and togetherness. Many people give their own interpretation to the day, depending on their plans, the weather, and their company. "King's Day is mainly filled in a relaxed manner by many Dutch people," says Kerkhofs. "It is less about exuberant decoration and more about enjoying together, perhaps with a touch of orange.
