Enjoying without compromises
The mission of More Nutrition is clear: to tackle the all-or-nothing mentality surrounding food and diets. Together with ACE PR, a strategy is being developed to position More as an accessible nutrition partner, especially for women. Not from restriction, but from balance, nutrition that is good for you and feels good. The focus is on convenience, energy in daily life, and moments of enjoyment. Think of smart, functional products that almost feel like a treat.
Balance as a starting point
More Nutrition makes it easier to choose healthier options without compromising on taste. With products full of proteins and fibers, and for example the 0-calorie Zerups, your favorite cravings are satisfied in a smarter way. Think of Chunky Flavour and Total Protein: they help curb your sweet cravings without immediately reaching for heavy snacks, and without feeling like you have to give something up.
The Dutch market for food and supplements is mature and critical, but often lacks a clear focus on quality and pure enjoyment," says Fleur Ondersteijn, PR Director at ACE PR. "'Healthy' has become such a catch-all term that it feels almost meaningless. We will ensure that More Nutrition takes an original and recognizable position within the Dutch community, based on quality and supported by a surprisingly delicious story.
After a previous collaboration with sister brand ESN, the choice for ACE PR was a logical next step for The Quality Group.
"At More Nutrition, we do not believe in limitations, but in better choices that truly feel good. That means great taste, real enjoyment, and products that fit seamlessly into daily life. Because lasting change comes not just from discipline, but from finding something you genuinely enjoy. Together with ACE PR, we look forward to bringing this mindset to the Dutch market and making modern nutrition more accessible, relevant, and above all, more fun," says General Manager More Nutrition, Patrycja Nowakowska.
Developed for daily use
While many brands focus on sports performance, More Nutrition connects to daily life. To people who do multiple things at once and are looking for practical solutions. Nutrition doesn't have to be complicated or boring; it can be something you enjoy. Through social media, the brand also strongly emphasizes education: how to easily integrate functional nutrition into your routine, without major changes, but with long-term results.
