Kamera Express, as an innovative retailer, takes the next step in their omnichannel business model. After adding rental and a high-end photo service, the photo retailer now also adds the Kamera Express Academy free of charge to their successful retail model.
Free courses and masterclasses
The latest step in their mission to prioritize the wishes and needs of customers is learning. This innovation gives customers the opportunity to attend free workshops and courses in the online Kamera Express Academy. The Kamera Express Academy currently offers over 35 photo and video courses. By taking courses, the use of products and potential follow-up purchases is encouraged. In this way, Kamera Express, as a market leader, creates a unique and distinctive proposition that fits within the niche of photo and video retailers. This step also responds to the need of the younger generation to continuously develop themselves. The success of this service is evident, as shown by the more than 90,000 'students' who have connected with the Kamera Express Academy.
Previous innovative steps included the launch of the rental service, which makes it possible to rent photo and video products. Because pay for use is also a trend that cannot be stopped and particularly attracts the younger generation. The products for photography and videography require a certain investment. Renting is then an accessible option, alongside purchasing products.
The other innovative step was adding a high-end photo service. This allows consumers to order high-quality photo books, photo prints, and wall decorations from their own photos. This last step in the customer journey of image creators is also important. Because by printing it, you can showcase your work and it comes more to life.
Pickup after 30 minutes in the store
Customers often come to the store for a specific product but increasingly check online first to see if their product is in stock. Accelerated by the lockdowns of recent months, Kamera Express has made it possible to reserve products online and pick them up in the nearest store after 30 minutes. This personal service seamlessly meets the needs of the customer. The photo and video specialist saw the conversion on reservations increase by over 200 percent after optimizing their online reservation process. And even now that the stores are open again, the number of reservations remains high.
The success behind the omnichannel business operations
The positive figures highlight the successful omnichannel business operations of Kamera Express. The company - named 'Best Electronics Retail Chain' in 2021 - attributes its success to their unique retail model 3.0, in which sought-after services for image creators seamlessly align with omnichannel business processes. In recent years, the retailer first made the steps from store to online to omnichannel. They then added various services. This year, further strengthening of international growth ambitions is central, and they are rolling out their successful business model further in Europe.
