Is the communication in your company well organized?

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By Baaz Editorial

By Baaz Editorial

Monday 05 January, 2026 - 14:30
By Baaz Editorial

By Baaz Editorial

Monday 05 January, 2026 - 14:30 Read time 2 min 15 sec

In case of emergency

An emergency can occur in any company. The nature and extent of such incidents can vary depending on the size of the company and the nature of the work. From an employee who is seriously injured by a machine to incorrectly produced items that are already on their way to customers. And from dangerous gases that have escaped to a cyberattack in which sensitive data has been stolen. But crises in a company are not limited to such emergencies. A case of fraud by an employee, negative media attention leading to a significant drop in revenue, disaster can come from all sides. What do you do in case of emergency? Ideally, you already have a complete script ready, with roles assigned to a number of key figures within the organization.

Appoint a spokesperson

Many large organizations have appointed a separate spokesperson who communicates information on behalf of the management in relevant situations. If you don't have a spokesperson yet, appoint one and involve that person in the crisis team. The role of spokesperson can be well combined with another function within the company, depending on the amount of time it takes. In an average week, there will not always be a reason to have a spokesperson at work. Keep the lines short, because the more links there are in between, the greater the chance of noise.

Communicate quickly and clearly

In a crisis situation, quick and clear communication is of the utmost importance. Many companies rely on the tools of Netpresenter for their crisis communication because it allows you to reach all your employees very easily. Moreover, you are able to communicate at different levels, so that everyone receives exactly the message that is most beneficial to them at that moment. You manage everything centrally, but you can make the information specific for each part of the company, which increases the effect. By making everything visual and also using the power of repetition, you can visibly improve internal communication.

Utilize your screens

Humans are increasingly visually oriented. Information on screens attracts our attention more than written messages. Therefore, it is important to utilize the screens in your organization as effectively as possible for communication with your employees. You do this with the help of an advanced narrowcasting system. With this, you can display not only text but also photos, statistics, and much more on the screens. In an emergency, you can display critical messages on all screens at once, from computer screens to information panels and also on the mobile phones of everyone using a company-registered device. The result is that your employees are always optimally informed. This will generally increase satisfaction among employees, which in turn has a positive effect on the overall performance of the company. As a CEO, you wouldn't want to miss that opportunity, would you?

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