Promotional items evoke positive emotions

Several years ago, the American organization Promotional Products Association International conducted a study on the effectiveness of promotional items. This research showed, among other things, that consumers label promotional items as the most effective form of advertising. Of the respondents, 80 percent indicated that their opinion of a brand became more positive after receiving a promotional product. The same percentage stated that they sought information about the brand from which they received a give-away, and no less than 83 percent of respondents are more likely to do business with a company from which they received a promotional item than with an organization that does not invest in this. Promotional products are positively received by the majority and evoke joy, gratitude, and interest. Moreover, 81 percent of consumers keep promotional products for more than a year, which ensures a lot of visibility.

Practical give-away that can also be used by employees

As an example of a practical promotional tool that not only leaves a professional impression but is also multifunctional, we take the notebook. A notebook can be printed with your own logo and used as a give-away during trade shows and conferences, but also within your company. For example, you can distribute notebooks among employees so they can take notes during meetings or always have something on hand to quickly jot down their ideas. A notebook is a promotional item that is always useful, and the recipient will use it until it is filled.

From cardboard to cork: available in various variants

There is a printed notebook available for every budget to be found, as there are various variants. You can choose from different sizes (from a small A7 to an A4) and various materials. There are notebooks with a cover made of recycled cardboard or synthetic leather, but also booklets with a cork cover. You have notebooks with and without a pen, with a spiral, with grids or lines, with an elastic band, and with a handy storage pocket. There are also notebooks available in which you write with a erasable marker, so the booklet can be used for a long time.

Printed notebooks: a popular promotional item

It is clear: with printed notebooks, you have an effective promotional tool in hand. It is an item that is positively received and used for a long time. During the period of use, your logo is seen by many people and interest in your brand is sparked. Moreover, a recipient is more likely to think of you when there is a need for your product or service. Add to that the multifunctionality of a notebook and the favorable price per impression, and you have an effective and attractive form of promotion!