The most notable choice: Fitbit Air has no screen. Google is clearly focusing on less digital distraction and more passive AI health.
Google turns Fitbit into a health platform
After more than fifteen years as an independent fitness brand, Fitbit is fading into the background. Internal documents confirm that "the Fitbit app will become Google Health." This shifts the focus from a classic fitness tracker to a broader AI-driven health platform.
According to the documents, Google Health should become a central place for fitness data, sleep tracking, medical records, AI coaching, and personalized wellness insights. The new app will have a completely redesigned interface and should provide users with a simpler overview of their health and daily habits.
This development shows that Google no longer sees health as separate wearable functionality, but as an integrated AI ecosystem that continuously learns from user data.
Fitbit Air becomes Google's screenless wearable
The standout new product is undoubtedly Fitbit Air. Unlike the Pixel Watch, Google consciously opts for a screenless wearable here.
According to Google, Fitbit Air is designed to stay "in the moment," without distractions from notifications or apps. This strategy seems strongly inspired by the success of WHOOP and Oura, focusing on less screen time, continuous background tracking, recovery and sleep, and AI-driven interpretation of health data.
As a result, Google positions Fitbit Air not as a smartwatch, but rather as an "ambient health companion."
For entrepreneurs and busy professionals, this approach aligns with a broader trend: technology that supports without demanding constant attention. Especially in hybrid work environments, the demand for tools that monitor health without adding extra digital stimuli is growing.
Gemini AI aims to make Fitbit smarter
The core of the new ecosystem is Google Health Coach, an AI coach built with Gemini. According to the documents, this coach should continuously adapt to the user based on real-time health data, sleep, workouts, and daily routines.
The AI can suggest personalized workouts, analyze sleep quality, recommend recovery moments, adjust training schedules, and answer health questions. Users can, for example, ask:
- "When did I last run 5 kilometers?"
- "Why do I feel so tired today?"
- "Can you suggest a workout that is easy on my knee?"
Google emphasizes that the coach is based on scientific models and was tested through large-scale user studies.
This positions Google firmly in a market where AI increasingly functions as a personal assistant for health, productivity, and lifestyle.
Fitbit Air focuses on sleep and recovery
Fitbit Air heavily emphasizes recovery tracking, a trend that has become popular among athletes and wellness users in recent years.
The wearable supports 24/7 heart rate tracking, HRV measurements, cardio load tracking, readiness scores, sleep analyses, and Smart Wake alarms. Google also claims that the new sleep algorithms are 15 percent more accurate than previous Fitbit generations.
AFib detection and alerts for abnormal heart rate patterns are also among the possibilities. This positions Google Fitbit Air clearly as a health platform rather than just a fitness product.
Compact design and week-long battery life
Fitbit Air is remarkably small. The wearable is only 8.3 millimeters thick, weighs 12 grams including the strap, and has a battery life of up to seven days.
The device also features:
- optical heart rate sensor
- SpO2 monitoring
- temperature sensor
- accelerometer
- gyroscope
The strap is water-resistant up to 50 meters and comes in multiple versions, including a Performance Loop, Active Band, and a more fashionable Elevated Modern Band.
Google is clearly focusing on a lifestyle approach where the wearable functions as both a sports tracker and a fashion accessory.
Stephen Curry gets his own edition
Google collaborated with NBA star Stephen Curry on a special edition of Fitbit Air. According to the documents, that version combines "peak performance with elevated style."
The Curry edition features an extra water-resistant coating, an enhanced internal structure for airflow, and exclusive design details.
With this collaboration, Google aims to position Fitbit Air as a premium lifestyle product.
Fitbit Air costs €99.99 in Europe
Google opts for a strikingly aggressive pricing strategy. The official prices for Northern Europe are:
- Netherlands: €99.99
- Belgium: €99.99
- Finland: €99.99
This positions Google Fitbit Air significantly cheaper than competitors like Oura Ring, Apple Watch, and WHOOP.
Upon purchase, users also receive three months of Google Health Premium included.
This low entry price could become strategically important. Google seems primarily focused on attracting as many users as possible to the broader Google Health ecosystem, after which subscriptions and AI services may become more important revenue sources.
Google builds an AI health ecosystem
The introduction of Fitbit Air shows that Google is rolling out a broader strategy around AI and health. The company seems to be focusing on continuous biometric monitoring, AI interpretation of health data, personalized coaching, integration of medical records, and a subscription model around Google Health Premium.
The wearable itself may only be the gateway to a larger AI health ecosystem.
For companies and entrepreneurs, this is interesting because health platforms increasingly intersect with productivity, workplace wellness, and preventive healthcare. Especially AI-driven coaching and real-time health insights could play a larger role in corporate wellness programs in the coming years.
Privacy becomes crucial for Google Health
Google emphasizes multiple times that health data is not used for advertising and that users retain control over their data.
Users can:
- disable AI training
- export data
- delete their account
- use two-step verification
However, Google will likely be scrutinized, especially as the company collects and combines more personal health data with AI systems.
Because AI health platforms increasingly gather deeper insights about behavior, sleep, and physical condition, transparency around data usage will become crucial for user trust.
Fitbit Air must be more than a wearable
With Fitbit Air and Google Health, it seems Google is definitively saying goodbye to the classic fitness tracker. Instead, the company is building an AI-driven health platform where wearables, coaching, and medical insights come together.
The biggest innovation lies not in the hardware itself, but in the interpretation of data via Gemini. As a result, Fitbit Air should feel less like a gadget and more like a personal health assistant that runs continuously in the background.
