Sustainability is all about balance. To achieve balance between people, the environment, and the economy. By consciously working on sustainability, we ensure that the world remains livable for future generations. Entrepreneurs play an important role in this. In this article, you will find various sustainability trends in the business market, described according to the three P's: People, Planet, and Profit.
People; more vital and healthier
People play an important role in every organization. Employees are the ones who get the work done and are often in direct contact with (potential) customers. In short, it is important to take good care of your employees. In recent years, there has been increasing attention to diversity and for fair, equal treatment. You can also see that more and more managers are people-oriented rather than task-oriented. A trend within the P of People that stands out in 2021 is vitality and health. The vitality and health of employees is given high priority in various organizations. More and more companies are introducing a bicycle plan and are critically looking at the offerings in the cafeteria. Vitality is good for both body and mind, a win-win situation.
Planet; switching to electricity
The Dutch government has determined that from 2030 only electric cars may be brought to market. This transition has implications for both the private and business markets. More and more individuals have a charging station at home. There are also opportunities for the business market. Companies that start offering charging stations in their parking lots now are the frontrunners. It shows that your company values sustainable mobility. Additionally, it is a good service for your employees and customers. Are you worried about the costs? A charging card is needed to activate the charging station, meaning that the person charging also pays for the charging. Did you also know that as an entrepreneur you can use the Environmental Investment Deduction for the purchase of a charging station?
Profit; as circular as possible
Together, we are increasingly striving for a circular economy. We share, rent, repair, and recycle materials as much as possible. This is to reduce production and thereby counteract more CO2 emissions. The circular economy is being applied in more and more sectors. This is also true in construction. One example: you can rent steel plates, but also composite plates. Composite is a recyclable material that fits perfectly within the circular economy.
Are you already engaged in sustainable entrepreneurship?
