Contentoo has raised 5 million euros in a new funding round. It is scaling up in Europe with this capital injection, with a rapidly growing pool of a few thousand freelance writers, translators, and content marketing strategists around the world. Only the top 10% of freelancers have access to Contentoo.
Currently, Contentoo is recording a revenue growth of 107 percent compared to 2021 (YoY). The growth is exponential not only in the Netherlands but also in the German market, where Contentoo has quadrupled in size. "With the new funding, the European expansion will continue. We see a great need for Contentoo's services among companies focusing on content marketing and internationalization," says Onno Halsema, CEO of the platform.
Entrepreneurial financing
Sophie Heijenberg, investor at No Such Ventures, looks forward to the future. "Contentoo shows that it has a strong product within the content marketing niche that also appeals internationally. The drive, the team, and the vision of Contentoo align well with No Such Ventures."
More than thirty investors are involved in Contentoo's funding round through No Such Ventures. Among them are entrepreneurs Perry Oostdam and Pawel Smoczyk, co-founders of the hiring software tool Recruitee. Jeroen Verberg, founder of Hippo, which was acquired by Bloomreach, is also part of this group. Hugo Mensink and Lotte van Ditshuizen from Amsterdam Corporate Finance have guided Contentoo in this transaction.
Flexible and efficient marketing
Halsema is also pleased with the multi-million investment. "What appeals to us in No Such Ventures' investment strategy is the active, supportive role. They understand the dynamics of a rapidly growing, international scale-up in this sector. This investment once again confirms that we are on the right track with Contentoo. The European content market is growing rapidly. The forecast is that the market will be worth 140 billion euros in 2024." The success of the scale-up was already recognized in 2022 with a spot on Deloitte's Technology Fast 50 list.
Content increasingly important for growth
"We see that the market for content creation is extremely important for companies to be successful. For SEO, for content marketing, but especially for entering new foreign markets," continues Halsema. "Through our platform, we connect organizations with freelance writers and translators with expertise in the local market. They work remotely but operate as in-house employees. Companies want quality, but also flexibility and an efficient workflow. So we operate as a platform, but with the service of an agency. This way, organizations are relieved end to end in the field of content marketing."
Artificial intelligence and human decision-making
Contentoo is also focusing on artificial intelligence. Halsema: "AI is used on our platform to match freelancers with clients, create better briefings, and speed up work processes. Clients can also have simple texts like listings for real estate websites or product descriptions generated by AI. However, we believe that freelancers are still indispensable in creating more complex and creative content."
About Contentoo
Contentoo, founded in 2017, is Europe's leading platform for content marketing talent. Contentoo matches marketing teams with its pre-screened global freelance community of over a thousand content creators, including copywriters, translators, localization experts, UX writers, designers, content strategists, and SEO specialists.
Companies can thus always scale their content production up and down with the perfect professional(s) for the job, regardless of the industry, writing style, or content type, and without compromising on quality. Contentoo's clients include Booking.com, Mollie, Klarna, Swapfiets, Rituals, and Marley Spoon. For more information, visit contentoo.com.
About No Such Ventures
No Such Ventures has strong expertise in marketplace business models and international expansion with over a hundred investors. The unique deal-by-deal model of the venture investor means that for each transaction, a group of dozens of individual investors is involved. They decide for themselves on a per-deal basis whether to participate and to what extent they want to play an active role.
