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From men's business to people's business
BALZY has grown in recent years into a household name in male grooming, with a humorous, fresh approach and a clear message: grooming can be taken seriously, especially below the belt.
'We have told men for years that they need to keep their business tidy. But in the end, it's not a men's or women's story. It's for both men and women. It's just something that needs to work well. Period.' According to Nathan Harlaar, founder of BALZY.
With The Clean Cut, BALZY continues that line.
The step towards a product for women does not come out of nowhere. Previous research from BALZY showed that women are surprisingly outspoken about intimate care, both for their partner and for themselves. 'A large part of our customers is female,' said Harlaar. 'Often as buyers, sometimes as critical end-users. And that same group increasingly asked the question: when are you going to make a trimmer for us, with the same unique features?
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Built for her
The Clean Cut is developed for the female intimate area and offers control, comfort, and safety in places where you don't want surprises. Skin-friendly blades, waterproof use, and designed for maximum precision.
Although The Clean Cut has its own name and appearance, the origin remains clearly visible. Under the banner 'The Clean Cut - Powered by BALZY', the brand continues to build a broader vision of intimate care, for everyone who likes to keep it a bit tidy.
The launch will take place next Wednesday. The Clean Cut will be available from then on via www.balzy.nl/blogs/grooming/cleancut. In the lead-up to the launch, interested parties can sign up via the product page.
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